Alfa is the pharmaceutical & nutraceutical business arm of the mpsv Handelsgesellschaft mbH. Alfa specializes in the sales and marketing of pharmaceutical and nutraceutical products and is based just outside of Frankfurt, Germany. With our highly motivated and evolved network in the EU, in conjunction with our innovative product ideas, Alfa is poised to find solutions to some of the most important medical needs of our time, whilst also forecasting the medical needs of the future. For example, Alfa has identified gaps in medical services provided to a growing and increasingly aging population. Accordingly, Alfa strives to improve people’s quality of life by preventing, alleviating and treating diseases.
Alfa focuses on the complete Pharmaceutical value chain, from API, to finished product sales via our portfolio of products. Alfa is growing its network at a rapid pace and is excited at the prospect of collaborating with new partners across Europe, Asia, MENA and LATAM. We welcome the opportunity to partner with like-minded people to form a consortium of product concepts across all therapeutic areas and platforms as Alfa steps into the future.
Vision & Mission
Alfa specializes in sales and marketing of pharmaceutical and nutraceutical products. With our extensive portfolio offering, we are working to find solutions to some of the major challenges of our time.
Our aim is to be recognized for our unique position in the markets we cater to. Alfa’s mission is to create value for our business partners whilst also strengthening the company’s capacity to increase revenue.
Alfa is committed to operating sustainably and exceeding our social and ethical responsibilities with the interests of all of our stakeholders in mind.
In fulfilling our mission, we are guided by our company values which can be summarized as Leadership, Integrity, Flexibility, Efficiency and Quality. These values are integral to everyone at Alfa and create a common thread amongst our innovative employees whilst providing a sense of greater purpose.
As a business administration graduate, Joachim gained 35 years of experience in the Healthcare industry, having reprised various leadership roles in Accounting and Sales in Germany. Joachim went on to establish Barme GmbH, a mid-sized health care company and oversaw its success as the Managing Director over 20 years. In 2002 he was chosen to be a finalist by EY in the “Entrepreneur of the year Germany” competition. Joachim’s vast experience in the industry, as well as his extensive network will be fundamental to Alfa’s growth.
Director, Business Development
Ilias has wide-ranging experience, having worked for large pharmaceutical companies including Bayer, Fresenius, ZS Associates, and Woerwag Pharma with a focus on business development & corporate strategy. He successfully executed a number of licensing deals and formed strategic alliances with large and small-mid-sized pharmaceutical companies, and facilitated several M&A transactions. Academically, Ilias holds an MSc. in “Information and Communication Engineering” from Duisburg-Essen University, and an executive MBA from St. Gallen University, Switzerland and Rotman Business School, Canada.
Prior to joining Alfa, Günay Görgü was the Managing Director of Queisser Pharma GmbH & Co, a leading German pharmaceutical company, where she made a significant contribution in re-establishing the business in Turkey and overseeing the expansion of the product portfolio. She has over 27 years’ international experience in the pharmaceutical industry having worked for Euro OTC Pharma, Procter & Gamble, Essex Pharma and Bristol-Myers Squibb in business development and sales roles.Günay Görgü has a Chemical Engineering degree from Darmstadt University.
With a Post Grad in management and a Bachelor at Law, Gurmeet is a pharma veteran with 30 years of experience in procurement, sales and overseeing strategic alliances. Gurmeet has had significant international experience, with leadership roles at Midas Pharma GmbH, Orchid Pharma, Ranbaxy and Wockhardt.
Business Development Manager
Asha Kshirsagar, M.B.A, has been Sales Manager of Alfa, Germany since December 1, 2017 and she oversees sales activities in the entire EEU and CIS regions. Prior to joining Alfa, Asha was the Area Sales Manager of Genesis pharmaceuticals Ltd., India. She has also worked as a sales expert for large pharmaceutical companies such as Wockhardt and Unichem laboratories in India. Asha received her master’s degree in Business Administration (MBA) from Institute of Chartered Financial Analysts of India, India and a bachelor’s degree in Chemistry from the University of Pune in India.
Dr. Ayad Azzi
Ayad is a Drug Regulatory Affairs Expert with more than 11 years of firsthand, strong RA experience focused on the Middle East North Africa Region, and the Emerging Markets in general. He acquired his experience while working in Germany and Lebanon within local, regional and global pharmaceutical organizations, such as Merck Sharp & Dohme and Wörwag Pharma, on products ranging from food supplements and generics to innovative small molecules and biotech. He successfully obtained MA Approval for numerous new products, optimized the Regulatory strategies for the MENA region and well managed the related Regulatory submissions (LCM; Variations, Renewals, other RA submissions). Ayad holds a PharmD degree from the Saint Joseph University in Beirut, Lebanon.